Led the behavioral testing behind California’s new AI assistant, AskCA
Quoted in Governor Newsom’s AskCA launch, September 2026: “Trust in a tool like this comes from testing it that rigorously, not from hoping it works.”
Architecting a much loved retailer’s high-volume voice commerce agent
A voice commerce agent, and one of the most complex I’ve worked on.
Built a quoting engine to speed up a specialty insurance agency
Launching with the agency soon. I also trained their team to use AI day to day.
Building and shipping Otto, an AI agent for car shoppers
Every question clients pay me to answer — what the assistant says, when it stays quiet, what it will and won’t sell — I answer on my own product first.
Build trust in, test trust out
How do you know an AI assistant is ready for 39 million people?
Look upstream first
Two weeks after launch, a home warranty company was ready to pull the plug on its new phone assistant.
Words are still not enough
A few years ago I wrote about three words: “put that there.”
Give your agent a job, not the world
Your AI agent is going off script. Wrong answers. Hallucinations. Inconsistent behavior.
Taste is not a reason, part 1
In design culture, taste works like a religion.
Make your AI perform
Diagnostics, strategy, retainers and training, through Redpoint. Starts with a free hour.
Get the AI you need
Agents, internal tools and integrations, delivered in weeks, not quarters.